History of Trayer Realty
By Steve Trayer
Trayer Realty was established by my parents, Max and Betty Trayer as a family owned business in 1974. My Father was a successful custom home builder, and my mother, who was a top producing agent, had been selling real estate since I had graduated from Yucaipa High School in 1968, and left home to attend Azusa Pacific University, where I graduated from in 1972. When my Father approached me about me about joining their real estate company, he suggested I work real estate part time, while I continued to work on fixer-upper houses, which I had been doing since my Junior year in college. I had no idea at the time that real estate would become a life time career that I would enjoy so much.
In 1975 my parents bought another real estate office in town for the sole purpose of acquiring their Century 21 Franchise. At that time the franchise companies were the cutting edge of marketing, and our business did increase. By 1976 I completed a Degree Certificate in real estate from Crafton Hills College, along with My Broker’s License. Through honest, hard work, which I had learned from example from my Parents, and Grandparents, I became a top producer, and by 1982 I sold in the top 100 agents for Century 21 Region 6, which included all of San Bernardino County, Riverside County, and the San Gabriel Valley. Shortly after this, I took over the responsibility of being the sales manager for the office, and attended the Century 21 Management Academy. I also served on the Board of Directors of the Yucaipa Association of Realtors for 10 years, and served as Vice-President, and President of the Board, served as chairperson for the M.L.S., Equal Housing, and the Joint Venture Regional committees, and served on the Board Properties & Insurance, Personnel, and Political Action Committees. I also served as a State Director for the California Association of Realtors for 3 years. I took over the business in 1985 upon my Parent’s retirement, and sold Century 21 Trayer Realtors 5 years later to move to North Bend on the Oregon coast. Shortly after this, and after the death of my Father, my Mother opened another real estate office in Yucaipa that she named Trayer and Associates, which she kept open for several years.
When I moved to North Bend, I joined a Realty World office, and after a short time began taking management responsibility, and ended up buying the company, and attended the Realty World Management Academy, and joined the Broker Council for Realty World North West Region. My wife, Julie worked as the office manager, as she does today, and was a top producing agent. I served 3 years on the Board of Directors, 1 year as Vise-President, and 1 year as President of the Coos County Board of Realtors. I also served as chairperson of the Professional Standards Committee, served on the M.L.S. committee, and 1 year as a State Director for the Oregon Association of Realtors, and was appointed by the Oregon Staff to an executive committee for 2 years to oversee all the business of the Oregon Association of Realtors, including agent training. Our committee also worked directly with the Oregon State Real Estate Commissioner to help make positive improvements to the Oregon real estate business. At the same time I was appointed to an executive committee for Realty World Corporate to oversee the business of the organization. Realty World offered me a job as a Regional Director, which was tempting, but I declined since I felt that I would rather continue to work for myself, and we had decided to sell our Oregon real estate company to move back to Yucaipa.
In my affiliations with the State of Oregon, and Realty World Corporate I was exposed to the new concepts concerning real estate, and how the internet was changing the real estate business. At the time we opened our new office in Yucaipa we believed that the internet had changed the nature of the real estate business, and that the internet is the new cutting edge of marketing, leveling the playing field concerning marketing between the large and small offices. Taking advantage of this, we opened our small independent office with a more casual professional working relationship with our customers, especially since we always allow the seller to find their own buyer, and pay less commission, which is one aspect of Fee For Service.
Today, Trayer Realty continues as a family owned business with my wife Julie, myself, and our son Brandon.
We all look forward to continuing to serve our customer’s real estate needs with the integrity that Trayer Realty was established on from the beginning. Service is our business. The Golden Rule is our guide. Our main office is at 12782 California Street, Yucaipa, Ca., and we have maintained a branch office in Running Springs for 12 years.